Are you looking to ramp up your social media marketing for your nonprofit organization?
Well, look no further! In this blog post, we will be discussing the top five tips for social media marketing in the nonprofit sector.
Additionally, we are excited to offer our free 2022 social media calendar download. This calendar includes some key events that nonprofit organizations can leverage to create social media awareness and engagement. We hope you find this information helpful!
Tip # One: Plan Ahead
One of the most important tips for social media marketing is to plan. When you have a well-thought-out social media strategy, you are more likely to see better results. This means taking the time to map out your goals and objectives, as well as creating content calendars with editorial themes. By doing this, it will help you to create a potential strategy for the year that can set you up to schedule posts.
Tip # Two: Leverage Trends
Keep an eye on social media trends and try to incorporate them into your posts when relevant. This could be anything from using hashtags that are popular at the moment, to trying out a new video or graphic format. Not only will this help keep your social media content fresh, but it can also help you to ensure your nonprofit is on top of social events that are happening around the world. Things that you want to be speaking about and known for.
Tip # Three: Stick to a Schedule
One of the best ways to ensure your social media content is effective and efficient is to stick to a schedule. This means having set days and times where you will post specific types of content, whether that be blog posts, images, or videos. Having this structure in place will help you stay on. There are also great features you can use on the Facebook Creator Studio, that can help you with potentially scheduling posts! This way you don’t have to remember or be on your phone waiting on a Saturday night to post at the best time!
Tip # Four: Utilize Graphics and Videos
One of the most important aspects of social media is to keep your content engaging. This means utilizing graphics and videos as often as possible. A great way to do this is by using tools such as Adobe Express (Formerly Spark) or Animoto, which allow you to create visuals with little effort. When the time comes that you are ready to move into the professional world of content creation, there are many ways to position your Nonprofit in a winning way! Feel free to contact us to schedule a free strategy session on how you can use Social Media and WIN in 2022.
Tip # Five: Stay Active and Engaged
The best way to ensure that your social media strategy is successful is to be active and engaged. This means monitoring your channels regularly, responding to comments in a timely manner, and sharing fresh content on a consistent basis. By being proactive, you can create an interactive experience for your followers that will keep them coming back for more! Remember, it is also nice to have your Nonprofit search the socials to find people talking about your mission. Interact with them! Show some love.
As promised, to help you out with your 2022 Events Social Media Calendar, we want to send you a digital year calendar that outlines all the holidays, special events, and nonprofit days that can help you with your Social Media strategy. It is always great to plan and think about how you want to execute social media posts around these events.
We hope that this blog post and calendar can help your nonprofit in gearing up for another successful social media year! As always, please don’t hesitate to reach out if you have any questions.